2016广告招标书
广告招标书怎么写比较好?下面是编辑整理的2016广告招标书,欢迎参考!
2016广告招标书【一】
投标项目:
投标单位:
负 责 人:
联系电话:
通讯地址:
邮政编码:
一、 投标项目说明
______________________________________________________________________________
______________________________________________________________________________
(一) 代理意向
______________________________________________________________________________
______________________________________________________________________________
(二) 代理期
代理期为:
______________________________________________________________________________
(三) 代理方案
______________________________________________________________________________
______________________________________________________________________________
二、 公司简介
______________________________________________________________________________
______________________________________________________________________________
。
三、 公司各项资质证明
______________________________________________________________________________
______________________________________________________________________________
四、 公司相关业绩
______________________________________________________________________________
______________________________________________________________________________
五、 公司客户网络介绍
______________________________________________________________________________
______________________________________________________________________________
六、 公司业务团队介绍
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1、 专业咨询策划人员
______________________________________________________________________________
______________________________________________________________________________
2、 媒体顾问
______________________________________________________________________________
______________________________________________________________________________
3、 专业设计人员(详细介绍)
______________________________________________________________________________
______________________________________________________________________________
4、 专业客服
______________________________________________________________________________
______________________________________________________________________________
七、 经营指标(上画率、平均折扣)
授权代理期内的目标及分解
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、_________________________________________________________________________;
4、_________________________________________________________________________。
八、 整体代理金报价
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、支付方式:_______________________________________________________________
表 一
支付日期 _______________________________________________________________
支付金额 _______________________________________________________________
九、 经营措施
(一)广告价值分析
_________________________________________________________________________
_________________________________________________________________________
(二) SWOT分析
优势:
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、_________________________________________________________________________;
4、_________________________________________________________________________;
5、_________________________________________________________________________;
6、_________________________________________________________________________。
劣势
1、_________________________________________________________________________;